The unusual process will see the company sell its consoles directly through its own US page.
But the option to do so will be limited to people who received an invitation, with the process shrouded in mystery and exclusivity.
It invited users to submit a form including their PlayStation Network ID to be in with a chance to receive an invitation through the process. It did not say how it would select those to receive the invitation, but noted that the selection is “based on previous interests and PlayStation activities”.
Anyone who was chosen through that process should now have received an email with the full instructions, allowing them to take part in the process. People who signed up through the form but did not receive an email were not selected, Sony has said.
The invitations cannot be passed on or sold to anybody else, even if those people have already successfully bought consoles through other online shops.
Still, having that invitation does not actually guarantee a console. Sony noted that there will only be limited consoles and that they will be given out on a first-come-first-served basis when the pre-orders open.
The pre-orders will actually open at 10am pacific time, or 6pm in the UK.