Over a dozen companies, including Epic Games, Spotify, Tile, Deezer, Protonmail, and Match Group, have formed the ‘Coalition for App Fairness’ in order to fight what they see as Apple’s unfair advantage in its App Store.
The coalition criticises Apple’s 30 per cent tax on companies offering in-app purchases on its iPhones and iPads, as well as claimed anti-competitive policies and a lack of consumer freedom.
This is because Apple owns both the hardware and the software and therefore, the companies argue, implement policies for music streaming services, for example, that benefit Apple Music over other services.
“One company has near total control over the mobile ecosystem and what apps consumers get to use. After nearly a decade with no oversight, regulation, or fair competition, it’s time for Apple to be held accountable”, a statement on the website reads.
“Every app developer [should] have an equal opportunity to innovate and engage in commerce, free from draconian policies, unfair taxes, or monopolistic”.
The coalitions suggestions are numerous, but include:
- No developer should be required to use an app store exclusively, or to use ancillary services of the app store owner.
- No developer should be blocked from the platform or discriminated against based on a developer’s business model.
- A developer’s data should not be used to compete with the developer.
- No app store owner or its platform should engage in self-preferencing its own apps or services, or interfere with users’ choice of preferences or defaults.
Apple declined to comment.
“As enforcers, regulators, and legislators around the world investigate Apple for its anti-competitive behavior, The Coalition for App Fairness will be the voice of app and game developers in the effort to protect consumer choice and create a level playing field for all,” said Horacio Gutierrez, Head of Global Affairs and Chief Legal Officer at Spotify.
“Even worse, it has created a precedent that encourages other tech monopolies to engage in the same abuses. With the Coalition for App Fairness (CAF), we hope to shed light on these issues and encourage regulatory change for the benefit of consumers worldwide.”
Although these companies have come together to fight what they perceive as unfair business practises, they have also been exhibiting unfair practises themselves.